Birth of a No. 1 Brand

• Date: May 8, 1886
  
• Place: Atlanta, Georgia, USA
  
• Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola.
  
• It was sold at Jacobs’ Pharmacy for 5c a serving.
  
• "Delicious and Refreshing" - Carbonated water was teamed with the new syrup - a
• theme that continues to echo today

The Candler Era

• Prior to his death in 1888, Dr. Pemberton sold his remaining interest in Coca-Cola to Asa G. Candler.
  
• By 1892, Mr. Candler's flair for merchandising boosted sales of Coca-Cola syrup nearly tenfold!

A Man Named Woodruff

• 1919 - Ernest Woodruff and W. C. Bradley purchased The Coca-Cola Company for $25 million.
  
• 4 years later, Robert Woodruff, his son, led the Coca-Cola business to unrivaled heights of commercial success.
  
• With the vision of Coca-Cola as an international product, he established the global momentum that eventually carried Coca-Cola to every corner of the world.

Refreshing the World

• Upon the US entry into World War II, Woodruff ordered that "every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs the Company."
  
• From the mid-1940s until 1960, worldwide bottling operations nearly doubled.
  
• As the world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment.

The concept of bottling allowed all corners of the world to enjoy Coca-Cola.

• First bottling plant - Chattanooga, Tennessee (1899), followed by the second in Atlanta the following year.
  
• 1899 - 1919: Number of bottling plants grew to more than 1,000! - 95% locally owned and operated.
  
• Development of high-speed bottling machinery and increasingly efficient transportation enabled bottlers to serve more customers with more products.

Today, the Coca-Cola bottling system is one of the world’s largest production and distribution networks.

• The Bottling Investment Group (B.I.G.) was established to improve accountability and drive performance of Company Owned & Managed Bottlers (CBOs). Singapore’s Coca-Cola Singapore Beverages is one such CBO.
  
• The group serves diverse customers and consumers in both developed and emerging markets across 5 continents.

This allows us to focus on strengthening our brands and conduct business on a worldwide scale while maintaining a local approach.